Hired for One Job, Evaluated for Another?

published on 12 October 2023

When it comes to the world of CEOs, it's not always as straightforward as it seems. These leaders are often hired for one job, only to find themselves being evaluated for another. It's a phenomenon that has become all too common in the corporate world. And why is that? Well, it all comes down to the expectations and realities of CEO onboarding.

When a CEO is initially hired, they are typically brought in with a specific set of goals and objectives in mind. Whether it's turning around a struggling company, boosting profitability, or leading a major expansion, the CEO is expected to tackle these challenges head-on. However, as time goes on, the focus often shifts from the initial job at hand to something entirely different.

This shift in evaluation can be attributed to a number of factors. One of the main reasons is that the CEO job is multifaceted and complex. It requires a diverse skill set and the ability to adapt to changing circumstances. As a result, CEOs are often judged not just on their ability to achieve specific goals, but also on their overall performance as leaders.

Another factor that contributes to this evaluation discrepancy is the ever-changing nature of the business environment. Markets fluctuate, technology advances, and consumer preferences evolve. CEOs must be able to navigate these shifts and adapt their strategies accordingly. As a result, their performance is often measured not just on their ability to achieve short-term goals, but also on their ability to anticipate and respond to future challenges.

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